As
the dust settles on the changes brought about by healthcare reform, the need
for a ‘culture shift’ regarding how hospitals approach their patients will
become much clearer. At present, many hospitals focus on providing appropriate
care while compensation is sorted out later. Unfortunately, this type of system
presents certain challenges, which current revenue cycle management processes
are ill-equipped to handle.
A
recent report from the Healthcare Information and Management Systems Society
(HIMSS), titled Rethinking Revenue Cycle
Management, identifies four of these challenges, namely: rapid growth in
consumer payments, reduced payer reimbursement rates, an ever-changing
regulatory environment, and shifting consumer expectations. If hospital
executives want to survive as healthcare evolves and becomes more
patient-oriented, they will have to shift their focus on revenue cycle
management and rethink their front-end management systems.
A
proactive approach must be taken to collecting payment upfront. This helps
ensure that patients understand how to get what they are eligible for and
educate them on how to control their out-of-pocket costs.
Shifting to this kind of focus will be difficult
for many hospitals, as it involves the complete overhaul of many systems. There
really isn’t much choice in the matter, though. Hospital sectors must start
realizing that caring about compensation is essential to providing quality care
for patients as the healthcare system expands and changes, lest they run the
risk of losing their business.